LORLE CAMPOS

Creative Director | Marketing Strategist | Product Designer

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SENTRAN, LLC

ILLUSTRATION AA-3 Rocket Engine Thrust T

After eighteen years in business, SENTRAN, LLC needed a total re-branding, and I was responsible for managing the entire process. The colors, the data sheets and the website were old and dated. The company lacked a clear and compelling message. There were no application illustrations to attract buyers from various industries. They also needed a trade show booth and new marketing materials. The current Pay Per Click program was ineffective and a strategy for SEO and content was nonexistent.

The grey and gold color-scheme was chosen to create an industrial, masculine, yet warm and welcoming feel. More than sixty data sheets and over a hundred new illustrations were then created in those colors, which helped SENTRAN develop a strong, professional, high-end branded look that really stood out in the marketplace. INSTANT ANSWERS was the message that represented what they did best. www.sentranllc.com

Market Analysis
New Website Design
New Data Sheet Design
100+ New Illustrations
New Product Brochure
New Digital Catalog
Trade Show Booth
Content Strategy
LinkedIn Marketing
Promotional Materials
$100,000 PPC Budget

MINDPOWER

The MINDPOWER ToolBox was an enormous project that took 8 months to complete because of the extensive research required. It is based on the SCIENCE of SUCCESS - which tells us that success is 90% in the mind. Using the latest discoveries in neuroscience and behavioral science, best practices in positive psychology, plus the advice of over a hundred experts who study successful people, I developed a high-performance training tool for individuals and organizations looking for a competitive edge. It’s a revolutionary new way to learn. There is nothing on the market that even comes close. The ToolBox makes it easy to change the way you think and rewire your brain with 12 mindsets for happiness and success - in 5 minutes a day - while you relax with your morning coffee. mindpowertoolbox.com.

Creative Strategy
Concept Development
Brand Development
Product Development
Competitive Analysis
Product Design
Graphic Design
Website Design
Overseas and Local Production
Marketing Materials
Professional Speaking.

10-Minute parent

Having raised five of my own children - who are now all grown - I know exactly what parents experience as they struggle to make it all happen. 10-MINUTE PARENT is a personal passion of mine. I believe you can be successful at work and great parents too, without sacrificing your health or driving yourself crazy. Working parents want desperately to be good parents, but have no idea how to do that in the little time they have at the end of the day. With no time to read, they're getting their advice off of Facebook and Pinterest. So I develop products that do the work for them, that teach them how to parent while they interact with their children - in relaxed and fun ways. LET'S TALK about LIFE (above) is a set of strategically designed conversation starters that help parents talk to their kids about what's important, (at the dinner table, eating hamburgers in the car, or out for pizza), while at the same time, teaching them twelve mindsets for happiness and success. The HAPPYHOME ELVES (below LET'S TALK) does the same thing, in a very different way, for younger children. www.10minuteparent.com

Concept Strategy
Competitive Analysis
Research & Development
All Content and Copy
Product Design
Graphic Design
Website Design
Production Sourcing
Marketing Materials
Social Media Strategy
Professional Speaking
Workshop Development
Interactive Handouts

Above is the front of a promotional packet that was designed, manufactured and gifted to 300 attendees at the Working Mother Summit in New York, where I presented a 10-Minute Parent Workshop. Inside was a fold-out flyer about 10-Minute Parent, as well as an EMPATHY notebook with 30 days of conversation starters that participants could take home and use with their children. The image to the right shows the packet partially opened with a message on the flaps.

More 10-MINUTE PARENT

THE HAPPYHOME elves

Each of the HAPPYHOME ELVES comes with a bed-time story by award-winning author Elise Primavera, an antique key, plus 50 tokens to reward good behavior and 30 cards telling children what they can do to earn the Key of Hard Work, Kindness, Positive Thinking, Gratitude, Responsibility, Courage, Mindfulness, Empathy, Purpose, Honesty, Generosity or Respect.

The HAPPYHOME ELVES pop up around the house (one each month), holding prompt cards for children, who love the magic and mystery of it all. They are excited to wake up each morning and see what message the ELF has brought, and they end up doing more for their friendly ELF than they would for their parents. Busy parents learn how to parent like an expert without reading a single book. The prompt cards teach them what to say to their kids, and what activities to encourage, that will help them develop the mindsets and habits that lead to happiness and success.

Concept Development
12 Elves Design
Screen Print Strategy
Pattern Development
Prototype Construction
Elf Manufacturer Sourced
Famous Author Secured
Character Illustrator Secured
Antique Key Sourced
Book Cover Design
Cards/Tokens Design
Content and Copy
Social Media Strategy
Pinterest Boards

More HAPPYHOME Elves

once upon a family

The name ONCE UPON A FAMILY represents the fairy tale image of family life that we all have in our minds and wish we experienced at home with our loved ones. The truth is, we can have that - and it’s easier than we think. The Little Things Are The Big Things book was written as a marketing tool to share one simple message: “Most of us spend time and money doing things no one will remember - while we miss opportunities to do little things that make all the difference.” The book was full of ideas to help create a great family life in simple ways - with our products.

At ONCE UPON A FAMILY we designed, manufactured, and distributed over a hundred

products that help busy parents create loving relationships, strong family ties, and precious childhood memories. We hit $3 million in our second year and attracted five thousand extraordinarily passionate sales consultants over a six-year period. They were so drawn to the mission, the products, and the camaraderie of a unique group of women, that they joined ONCE UPON A FAMILY making comments like, “I can’t believe I am doing direct sales, but I have to be a part of this. I feel pulled in like a magnet.”

Concept Strategy
Competitive Analysis
Research & Development
Marketing Strategy
Product Design
Content and Copy
Production Sourcing
Inventory Management
Monthly Sales Campaigns
Sales Projections
Annual Conventions
25-City Book Tour
Workshop Development
Professional Speaking

More ONCE UPON A FAMILY

cach-cach

Market Analysis
Concept Strategy
Product Development
Marketing Strategy
Advertising
Product Design
Private Collections
Printed Fabric Design
Fabric/Trim Sourcing
Buyer Relationships
Sales Team Management
Shows in NY, LA, DALLAS
Trade Show Booth Design

Cach-Cach was a leader for 18 years in the children's wear market, selling to high-end boutiques and creating exclusive collections for Bloomingdales, Nordstrom, Neiman-Marcus, Sak's Fifth Avenue, Macys, etc. Although Cach-Cach was initially known for whimsical prints and matching stuffed characters hidden in pockets, we were the first to introduce fur into the baby and toddler markets. We also did some very unusual advertising with physical packets glued to full page ads inside Children’s Business (a major trade publication), which either opened with side flaps (the birdhouse in the tree) or held multiple cards inside (the child at the window). No one in our industry was doing anything like it at the time. We also designed some fun and whimsical baby shower gift packaging (further below) containing onesies or security blankets with furry faces peeking out a small opening in the side.

happyhome was also designed as a marketing tool for Once Upon A Family and used to speak at women’s business conferences as well as parenting workshops at schools and churches. It was a fun introduction to the five happyhome habits and each habit had a tab and a set of pull-out cards at the end (such as dinner conversation starters, family fun ideas, or 5 Things I Love About You) to try at home. I did a 25-city tour in 6 weeks to launch the book. Local Sales Consultants planned events in their cities and invited me to stay in their homes. It was a huge success and a wonderful experience.

Concept Strategy
Research & Content
Design Layout
Pullout Design
Production
25-City Book Tour
HappyHome Workshop